Beyond the Wave.
Do you find corrugated board boring? Appearances are deceiving! We have 3 recent projects to prove to you that corrugated cardboard only has bad PR. It's actually great! We at Hässlers absolutely love it. When you want packaging that is simple but allows you to combine unique design and perfect protective properties, nothing beats corrugated cardboard.
How do you know corrugated cardboard? We can almost bet - ugly brown boxes, perfect for moving, shipping parcels or when you don't want to damage your floor when moving. They're known the world over for their excellent protective properties. The production is simple - between 2 smooth layers of paper you insert one corrugated layer and you're done. If you want more durability, there can be more layers. That's it. This paper sandwich can withstand anything. And if you want a box, you just make a couple of die cuts, glue the whole thing together, and voila, you've got packaging. But corrugated cardboard offers so much more!
First of all, you can make it out of pretty much any paper. Nobody says it has to be brown! How about the pink-pink-pink in all 3 layers that we had made at Lessebo and used for Clara? That sounds better, doesn't it? And if you don't need quite the pile of material we did for Klarna, you can reach for the existing black or white wool at Lessebo and upgrade it with any colour you like, which is simply glued (scratch-painted) onto the face. What does such a thing look like, you ask? Oh my goodness! The only thing it has in common with the brown box is that it still has great protective properties.
RÜCKL - upgrade No.1
The Rückl glassworks produces beautiful blown crystal. Naturally, they need packaging to protect their delicate design. As a base, we designed a snow-white E wool with the top side laminated with our favourite Shin Danshi from Takeo in Japan. We brought out the logo in black deboss for contrast. Then all it took was a simple die-cut, glue-up and the luxurious cover was born! The designers at Rückl chose the unusual Art Dreep pause, also by Takeo, to complement the cover. We screen printed it and made individual sleeves for each box.
MAX&ME - upgrade No.2
An important part of the packaging is often the interior liner in which the products are placed. Not only does such an insert increase the protection of the products, but it also offers the possibility of a perfect presentation during unboxing. Designer Mikina Dimunova designed a coated magnetic box for Austrian body care brand Max&Me. The standard interior solution would be a foam insert. But we felt it didn't fit the brand's concept. So we constructed the interior from black Lessebo wool, which is covered with Satogami paper on the surface. We then used the same solution for the main box, creating a perfectly harmonious whole.
NO ORDINARY SCENT - upgrade No.3
A minimalist, yet perfectly safe perfume point? We produced several thousand of these for the No Ordinary Scent brand from Stockholm. The box is tiny, so we worked with white F wool, which is thinner and bends better. The client chose Gmund Cotton Grey paper as the final postcard material, so we applied it on both sides of the corrugated cardboard. A subtle silver embossing added a luxurious finishing touch to the look of the boxes.
There is a plethora of materials on the printing market and choosing the most luxurious options is not a problem. But it is rarely the right solution. The price of the materials does not at all guarantee that you will get quality and unique packaging. Corrugated cardboard is proof that a great material doesn't have to be the most expensive at all. The idea is important. Only clever combinations of papers, thoughtful packaging design, graphic design and printing will turn your ideas into a functional whole. Working for each client therefore requires, in our opinion, a unique reflection on the best solution that ideally complements and completes their brand and product presentation. We strive for this every day, again and again. And we believe that this is the only way to create the best packaging. Even from such a seemingly ordinary material as corrugated cardboard.
