Cardboard, paper, wool, polyurethanes, canvas, leather, cardboard... In our craft, we have a huge variety of materials at our disposal that can be transformed into functional and design-sophisticated packaging, bookbindings or even promotional sets thanks to a creative idea. We produced one of these for our participation at the Brand Management conference in Prague in October 2024, and we're launching the first part of our new "Material Spotlight" section. We need to start with a bang!

Bjorn, a colleague of the Stockholm office, came up with a book project that is unparalleled in the world of real estate marketing more than a year and a half ago. We wanted to introduce the project to you a long time ago, but to be honest, we had to take a break from it first - 50 copies, each made up of 98 components, 4 x 1091 km on a plane and a crazy 8,952 minutes of production. But it was the only way to make "Hero of all channels".

Description of the companies latest project Footshop and adidas Forum "Quell Beats" - "From Quiet to Loud and Everything in Between," speaks clearly. "From Quiet to Noise, and Everything in Between." The special box includes clean white sneakers, a select set to personalize them and, of course, instructions on how to install them on your shoes.

The finely textured Colorplan paper impresses with its rich plum blue colour, from which the snow-white screen printing and gold embossing stand out intensely. The sophisticated, complex construction fulfils our idea of a luxurious cover to the last drop.