We Never Get Our Wires Crossed
Every machine has a story. That's why at Hässlers we believe that even old-school technology doesn't belong in the old iron. On the contrary. Many of them have something in them that you will never find in modern machines. Soul. One such treasure is our Brehmer Leipzig wirewheel from the 1950s. It's a veteran, but it can turn cardboard die-cuts into designer covers that are not only not outdated, but still catch the eye today.
The principle of working with a wire brush is simple. First, unfolded shapes are cut out of high-quality cardboard or thick cardboard. Then comes the graphic processing - screen printing, embossing or debossing. Finally, the box is stitched together into the final 3D shape, using wire through the corner. Done! Moreover, setting up the "Brehmerka" is a matter of minutes, which is a general advantage of old, single-purpose machines. At first glance, it's a bit of a crude process, but using high quality modern materials combined with distinctive graphics allows you to create a unique cover with relative ease that definitely won't get lost on the shelf.
Behind our "Brehmer" is the life story of engineer Hugo Brehmer. The German mechanical engineer was born in Lübeck in 1844 but emigrated to the USA in 1870. There, under the guidance of inventor Henry R. Heyl, he invented the use of wire for sewing boxes and developed the first industrial machines for this purpose. He leased the invention to Europe and, together with his brother, founded Brehmer Brothers in Leipzig in 1879, which quickly became an icon of the bookbinding industry. In fact, the Brehmer brothers also brought other inventions and machines to the world, such as the V8 bookbinding machine - we have one of these in our machine park.
The success of sewn packaging depends on detailed workmanship and quality material. They are perfect, for example, in the mass of coloured or deep black Eska cardboard from 1.5 mm thick. Japanese Takeo papers, on the other hand, bring elegance thanks to the smooth surface and subtle shades of GA boards. The basic shape of the cover for later stitching - usually resembling a cross - can be die-cut or created using milled grooves (which give the lines an extraordinary sharpness). The main ingredient in the success of a sewn box, however, is the graphics and their execution. Deep deboss foils, fancy colour tones or even holographic foils take even ordinary packaging to the TOP level. Screen printing is another option, allowing for an unlimited number of creative variations.
We have used the "wire over the corner" technique for luxury perfume boxes from Beviro, packaging for premium spirits Ahus or premium packaging for clothing brand WeSC from Stockholm. Each time it has been confirmed that the combination of tradition, modern design and quality workmanship can create truly unique products. And what can we sew for you?
We look forward to seeing all the wireframe packaging with character, style and story that you order from us.
