High End underwear of the highest quality deserves packaging made of the highest quality materials.
Tereza Vu is not a classic fashion designer. Firstly, he gives deeper meanings to his collections of tenderly sensual underwear (the latest one is in the spirit of the fragile vulnerability of relationships), secondly, he refuses to create only in model sizes. "Fashion has to be for people, whether they're fat or thin," he says resolutely.
Her collection of refined underwear, which should also be commonly used, has attracted attention for several consecutive years of Mercedes-Benz Prague Fashion Week. And not only there. Designer Tereza Vu's demands on quality are legendary. That's why we appreciate that she approached us to collaborate on packaging for her current collection. We have worked for global brands, global logistics. But the packaging for the special edition of adidasek or for the keys of cool Swedish Polestar cars is something different than boxes for often dreamy romantic underwear.
We are all the more pleased with the cooperation because Tereza was attracted to her by our newsletter – the one you are currently reading. Where does anyone say that we are doing unnecessary work with him. But every energy will return over time. Tereza was looking for quality packaging that her customers would keep and continue to use. That was the assignment exactly for us. As a basis, Tereza chose the luxurious Japanese paper Takeo Croco – with different shades for a light and dark collection. Delicate but inconspicuously sturdy shades of camel-pink and black colored boxes with a subtle gold mintage in the form of a seal called the Lingerie of Paradise collection are designed as boxes in magnet plates with a satin ribbon for easy opening. According to the assignment, we made sure that they lasted longer-term use, but that customers did not have to fight with them.
The chosen paper is magnificent, but the underwear by Tereza Vu is a high end made of the highest quality lace materials, which customers often accompany on such occasions as the wedding night. That's why we wanted to complement the box with some fancy detail. We reached as high as we could and invented a ribbon binding made of French velvet and neyret satin. This is a unique ecological quality, which is used, for example, by Chanel or Givenchy, so our order required a bit of detective investigation across Europe. In the end, the ribbon was found in time in Germany.
We are not saying that looking for only the highest quality materials is always a financially reasonable solution. But sometimes you don't want to make a single compromise. And the boxes for the underwear of the unique designer simply deserved care. We never want to be just a supplier. We want to be a partner for our clients who always cares about the result more than usual. We ourselves do not like to settle for something that is not perfect. We can't do it any other way. :-)
