Packaging for a campaign forged by the heat of the summer sun.
Atypical coated boxes for British American Tobacco. Big series, short deadline, high demands.
Our specialty are orders demanding on production technology and traditional craftsmanship. Due to the unique procedures, they tend to be rather small-series. However, when swedish partners Profilskaparen and Stream Nordic offered us a contract from Brand Union from Stockholm for a client of British American Tobacco, we were immediately thrilled. Although this meant instead of the traditional tens or hundreds of pieces to produce 17,000 coated boxes with a special design in 2 weeks. Our partners have guaranteed that they will find a manufacturer in the Czech Republic for a demanding and time-consuming order. It is an honor that they have approached us. Such a contract is therefore not refused, even if it meant going to Malmö in 14 days a full truck. Our certified partners helped us fundamentally – Hospa from Bystřice pod Hostýnem prepared the boards, Achilles from České Budějovice fought with atypical triangular boxes and Iretex from Pilsen gave a truly heroic performance with their foam interiors.
The series for the global manufacturer's campaign required the production of 3 different types of packaging – two triangular, in tightly aligned body-cap combinations, and rectangular, tucked in a tight sleeve. In his case, the foam interior for 6 separate tobacco jars was framed by a cardboard work with embossed texts. The sleeve, which came from classic bookbinding records, was decorated with several black mintages. However, as is often the case with complex hand orders, pitfalls appeared that no one expected in advance – a large triangular formation debossed with a unique holographic foil was supposed to give the boxes luxurious reflections of the summer sun. However, in order for the foil to hold well and we achieved the desired final effect, it was necessary to repeat the minting three times, exactly in the same place. But the triple effort was worth it, the final effect is amazing.
Without false modesty, we have to say that we are proud of the trust of our clients, with which they entrust us with such complicated contracts. And we are honored to be able to cooperate on them in the Czech Republic with the best partners. Thanks.
