Only the best packaging is kept by the customer, even though the product has already been consumed...
The pandemic has brought a massive increase in online sales. This has also strengthened the importance of the packaging in which customers receive their goods. Apple thought this way a long time ago, which is why YouTube is now full of "unboxing" products of this brand. We also want each of our covers to be a bit of a work of art. Today we will boast of three of them. Everyone is different.
Slovak fashion designer Marcel Holubec W. decided that the unique haute couture scarves of his brand atelier de création cannot come to clients in ordinary boxes. Therefore, he approached us with the production of coated boxes of two dimensions. Together with Marcel and designer Mikina Dimun, we chose the light blue viscose canvas Setalux from the Italian manufacturer Manifattura del Seveso for the outer cover – an amazingly delicate material that is demanding to work with, but guarantees a perfect look. The inner cover in the same tone was provided by Colorplan paper. We provided the finished box lids with luxurious gold embossing.
The Czech cosmetic project Byssine is also based on packaging. Therefore, we placed products intended for almost ritual body care in a solid coated box in three-piece plates with black embossing. The goal of the design here is not only to protect cosmetics during transport, but also to create an etui that presents it with dignity on any bedside table. As a covering material, we chose Ecorel Presto latex paper in a light tone. It is durable and imitates skin in structure. At the same time, it is an environmentally friendly alternative to PVC and perfectly tolerates contact with liquid contents.
Tershine is a Swedish brand of luxury car cosmetics, for which quality car care is something like part of the lifestyle. That's why they pride themselves on perfect packaging. Again, in cooperation with Profilskaparen AB, we produced several thousand sophisticated black boxes for a demanding client. The patented Burgopak construction was excellently prepared for us by our colleagues from AFBKK. The customer pulls the ribbon, thereby playing a magical ballet of the individual components, which reveal a bottle inside the box. The matte black cardboard of the box was complemented only by a decent white screen print.
Thoughtful packaging can be loved by the user of your product and find him a new use. This will leave him with an artifact, a reminder of your brand. In addition, together we will help reduce the overproduction of ballast that literally overwhelms today's world. Well-done things that stand the test of time thus gain additional value. This is also what we strive for every day in our Hasslers production.
